Tuesday, November 2, 2010
Reebok at it again with Sexist Commercial
The opinions expressed herein are those of the author, and not necessarily those of The New Agenda. H/T to Brooke.A few days ago, TNA received an email informing us that the sexist Reebok ads http://www.reebokzigtechclassic.com/index.php?main_page=conditions&zenid=9mhdiq71430fo5qqv2mtu9r8d2 are still appearing on television, particularly on Lifetime – that channel supposedly designed for women. I like my body regardless of what anyone else thinks. Isn’t your ability to like your body a basis behind sexual empowerment? However, these Reebok ads are not about convincing women to like their bodies. The http://www.reebokzigtechclassic.com/index.php?main_page=conditions&zenid=ao36okrkti8bb7lf84sa1e1r56 are about wanting men to obsess over specific body parts. It is funny how this ad reveals the wrongness of anal-obsession. The camera – and supposedly the man behind it – often pan down to the woman’s butt and ignore what the woman says. Obviously, at the end, ignoring a woman’s voice and obsessing over physical parts is the whole purpose of the ad.Reebok needs to stop airing these ads, and this calls for a complete boycott. Contact Reebok and Lifetime to protest the ads. Encourage your favorite channels to air commercials by the rivals of Reebok http://www.reebokzigtechclassic.com/index.php?main_page=conditions&zenid=eb05rmmi0q587qddomsie1f3t7. Contact your local places that sell shoes and tell them to stop selling Reebok, especially the one being advertised.
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reebok zigtech
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