Reebok's origins go back to 1895 when Joseph William Foster made running shoes with spikes in them. He formed a company called J.W. Foster and Sons which made shoes for top runners. The family-owned business made the shoes http://www.reebokzigtechclassic.com/index.php?main_page=login&zenid=tbfvcficmni4t1avohitg0a1s6 for athletes in the 1924 Summer Olympics.
In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok http://www.reebokzigtechclassic.com/index.php?main_page=login&zenid=ul0lh789g16f3etsbqpqvc4r94 , named for an African gazelle.
In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok shoes http://www.reebokzigtechclassic.com/index.php?main_page=popup_image&pID=14&zenid=4lc22bjmo2diema9egcg2b0k05 at an international trade show. He negotiated for the North American distribution license and introduced three running shoes in the U.S. that year. At $60, they were the most expensive running shoes on the market.
By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move was planned for the next year. In 1982, Reebok http://www.reebokzigtechclassic.com/index.php?main_page=popup_image&pID=18&zenid=775ok6dr1pjkp3beacf59ce714 introduced the first athletic shoe designed especially for women; a shoe for a hot new fitness exercise called aerobic dance. The shoe was called the Freestyle, and with it Reebok anticipated and encouraged three major trends that transformed the athletic footwear industry: the aerobic exercise movement, the influx of women into sports and exercise and the acceptance of well-designed athletic footwear by adults for street and casual wear.
Reebok went public in 1985.
Reebok acquired the Hockey Company, a maker of hockey equipment and clothing, in 2004.
No comments:
Post a Comment